Can You Rank in Google Discover Without Images?

Ranking in Google Discover without images is challenging, as Google Discover is designed to provide a visually engaging experience to users. However, it’s not entirely impossible. Here are some points to consider:

Importance of Images in Google Discover

  1. Visual Appeal: Google Discover emphasizes visual content to attract user engagement. Images make content more appealing and clickable.
  2. Content Type Suitability: Certain types of content that do well in Discover, like news articles, guides, or feature stories, typically rely on strong imagery to draw attention.

Possibility of Ranking Without Images

  1. Quality Content: High-quality, relevant content can still potentially rank in Discover. If your content is engaging, informative, and meets the user’s intent, it may be featured.
  2. Strong Headlines: Compelling and clear headlines are crucial. They can capture interest even without images.
  3. Audience Engagement: Content that resonates with your audience, evidenced by high engagement rates (like shares, comments, and likes), can increase its chances of appearing in Discover.

Strategies for Success Without Images

  1. SEO Best Practices: Adhering to SEO best practices (like using relevant keywords, creating high-quality content, and ensuring mobile-friendliness) is essential.
  2. Regular Updates: Regularly updating your site with fresh, relevant content can help in getting noticed by Discover’s algorithms.
  3. Structured Data: Implementing structured data can help Google understand the content better, although it’s more effective with visual elements.

Limitations and Challenges

  1. Competitive Disadvantage: Without images, content might be at a competitive disadvantage in Discover, which favors visually rich content.
  2. User Preference: Users often prefer content with visual aids, especially in a feed-based environment like Discover.


While images play a significant role in Google Discover, exceptionally high-quality, engaging content with strong headlines and adherence to SEO best practices might still have a chance to rank. However, it’s important to note that the lack of images is a considerable limitation in a platform designed to be visually driven.

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